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Some water with your order Madam: Still, sparkling or coconut?
This is a similar format to my post on posh popcorn so you’ll have to forgive me for that, but I couldn’t help commenting on this phenomenon… The Vita Coco brand has become synonymous with coconut...
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Ellie Goulding: making advertisers starry-eyed.
Recently, it seems like every time I watch a clip on YouTube, it isn’t long before Ellie Goulding’s face pops up in an ad. Not that I mind much, I’m more inclined to watch ads in the guise of songs or...
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Copy rant: Words are important. That is why the English language is blessed...
Colour. Elixir. Giant. Pen. Stick. I’m not sure where to start. Which one of these things is this product, or is it in fact, any of them? Let’s break it down by way of elimination. Does it contain...
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Twitterings: time to take a risk.
I wanted to talk about some of my thoughts on social media strategy, as it’s not something I’ve covered much before. I have a lot more than the usual 500 words (my usual word limit, as much for my...
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Hands off our brand!
On the topical chopping board for today: Abercrombie & Fitch and Nutella. It strikes me that both cases are the same issue really, just from different angles. First up: Nutella &...
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Copy rant: Words are important. That is why the English language is blessed...
Colour. Elixir. Giant. Pen. Stick. I’m not sure where to start. Which one of these things is this product, or is it in fact, any of them? Let’s break it down […]
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